Consumer behavior and climate change: consumers need considerable assistance

The mounting research on consumer behavior and climate change is gradually improving our understanding of effective ways to mobilize consumers mitigate change. relationship between complex most are not capable determining which changes worth doing. Research has come a long way identifying the impactful changes, but more needed refine situate these insights. important implication reviewed that focus should be making friendly easy behavior, in terms securing correct reflection carbon footprint prices, products compare favorably unfriendly alternatives, labeling.